When attorneys decide what employees to hire, it is important to remember that there is no “I” in teamwork. The same is generally true as it relates to what employees to retain or promote. Far too many interviewees will turn basic job interview questions about themselves (versus explaining what they would add to the team)….
Month: February 2015
Don’t be a “me too” attorney
There are lots of attorneys trying to make their law practice work. It isn’t an easy road. It has been especially tough with the state of the economy since 2008. Many lawyers graduate from law schools and not nearly enough quality clients who pay the bills. What’s an attorney to do to make it? Some…
Are you dressed for success?
Lots of attorneys and law firms are looking for the big case. They want that case that can help make their practice a financial success. It might be a high asset divorce. It might be a personal injury case that stands to result in a big fee. It could be a successful business that might…
Focus your practice in one area
When Steve Jobs returned to Apple after being fired from the company he started, he did a miraculous yet simple thing. He paired down what Apple was doing. Versus having multiple projects going in various directions, he brought everything down to the lowest common denominator. In a quote that explained Jobs’ thinking, he said this:…
I don’t want to be micromanaged
Interviewing and screening applicants is one of the most important jobs of any law firms. The talent that any attorney, or law firm, surrounds itself with has a great deal to do with the overall success of the organization.
Unfortunately, many law firms don’t have a list in their head of answers of answers that should effectively end the interview. Instead, most law firm the lesson the hard way by hiring individuals that say things that should disqualify them.
Does signage help lawyers?
Back in the day, signage was apparently a solid marketing strategy for an attorney. Attorneys would open their office on a frequently traveled road. A sign would be put out front and attorneys would expect that clients would just come. That’s the belief anyway. In the days of the phone book and billboards, maybe this worked? Maybe it was all a myth in the first place?
Regardless, are there any attorneys who think this can be a primary marketing strategy in this day and age? The reality is that signage, as a marketing strategy, has mostly fallen by the wayside like other methods of advertising such as the phone book, billboards, etc. It is really hard to fathom law firms that get the vast majority of their business from walk-in business that comes from signage. In fact, there are many law firms that do very well with absolutely no signage at all.